You Have Been Lied To

I hate to tell you this, but you have been lied to. The internet, Facebook, and many, many, many internet marketers continue to tell you that being an entrepreneur is easy and that money comes overnight.

Sorry, that is a lie.

Success and money can come quickly, but it can also disappear just as quickly.

In fact, I have learned that when I run into resistance today, I now see it as a sign I am going down the right path.  Anything too easy will almost certainly never last.

I love the idea and the romance of “perceived” simplicity of entrepreneurship, but that almost never happens. (And, anyone who says so is probably trying to sell you something.) Beware.

At the same time, I also focus on finding the fastest and most economical way.  Those two goals and concepts do not have to be exclusive of one another.

The key is this: 

1 – Know what you love and have expertise in, and

2 – Be crystal clear about whether your audience wants and will buy your expertise.

An old mentor of mine used to say, “Before you build the dog food factory, make sure the dog like the food.”

That simply means, do your homework.  As entrepreneurs, we love all out own ideas and often never stop to test and ask your tribe.

Think about that.

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