So Good

A simple, yet profound thought from funny man turned musical play write, Steve Martin.

Often there is little more you can do when working toward a goal.  Especially those that require input or recognition from someone else.

When at those times, you best and only option is to be “so good” that they have no option but to say yes or give you the recognition you deserve.

In a world that is fraught with those who seek to blame everyone for their shortcomings, you can stand out as original, confident, and worthy of attention.

So how do you go about doing that?

It has been said that mastery requires 10,000 hours of effort to master a craft.  I certainly know that before I hire an advisor or businesses/life consultant, that I do my homework and find out what have they done and who do they work with now.

So, my advice to you is to do the work, document the efforts and the results, and then craft the way you talk about what you do using words that you hear from your tribe.

You may be the best at what you do in the world, but if you cannot say it in a way that others will hear, then you are just noise in the market place.

We all know that a better marketer will beat a better talent every time.

You must be the best AND be the best at saying so.

Think about that.

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